Here at the shop we like to think of wheels as your bicycle's wings. When they're old or heavy, or beat-up and knocked out of true, you wobble along and can barely enjoy riding. Meanwhile, nicely engineered hoops, built light and strong, let you soar over the road and trail with speed, precision and grace
Carbon rules in triathlon and time-trials, where the superior aerodynamics of deep-rim carbon wheels give the rider a competitive edge.
Carbon tubular rim wheels also often excel in climbing, because carbon makes it possible to manufacture very strong rims that are also exceptionally light.